Modern Comfort in Wellesley Fells: The Sale of 20 Bryn Mawr Road
Navigating the High-Demand Bates School District for a $1.75M Closey
The Story: 20 Bryn Mawr Road is a stunning example of modern New England architecture. Built in 2007, this Contemporary Colonial features the classic charm of a farmer’s porch combined with a high-functioning, sun-drenched interior. Located on a quiet cul-de-sac with direct access to Perrin Park, the home is perfectly situated for families who value both outdoor recreation and proximity to the top-rated Hardy Elementary.
The property features 2,568 square feet (including the finished lower level) with 3 bedrooms and 3.5 bathrooms. The layout includes a dedicated home office with pocket doors, a fireplaced living room, and a finished basement complete with a home bar and craft station. We represented the sellers in this $1,750,000 transaction (closed July 2024), achieving a sale price $100,000 over the initial list price.
The Strategy:
Highlighting School District Value: We heavily marketed the property’s position within the Bates School district and its walkability to the brand-new Hardy Elementary.
Capitalizing on "Move-In Ready" Demand: In an older neighborhood, a 2007 build is considered "newer construction." We emphasized the upgraded systems and open floor plan to attract buyers who wanted a turn-key experience without the $3M+ price tag of 2024 new builds.
The "Lifestyle" Anchor: Direct access to Perrin Park was a key selling point. We positioned the backyard not just as a 0.11-acre lot, but as an extension of the massive park next door, creating a "limitless" feel for families with kids and dogs.
Market-Pulse Analytics: Using our Wellesley Real Estate Dashboard, we showed potential buyers the historical appreciation of the Fells area—demonstrating that 20 Bryn Mawr had nearly tripled in value since 2002.
The Outcome: By leaning into the "lifestyle" and "education" metrics that drive the Wellesley market, we secured a competitive $1,750,000 result for our sellers. This sale reinforces the fact that well-maintained, newer homes in the $1.5M–$2M bracket remain some of the most sought-after assets in 02482.
