The Ultimate Off-Market Success: 23 Rutgers Road
Transforming the Wellesley Landscape with 7,000+ SF of Luxury
The Story: 23 Rutgers Road is a prime example of the high-stakes, off-market "New Build" movement in Wellesley. Originally a 2,150 sq. ft. home built in 1958, the property was purchased as a teardown in 2023. In its place, a 7,000+ square foot masterpiece was erected, featuring 6 bedrooms and 6.5 bathrooms.
This sale, closing at over $4,120,000 in February 2025, represents a masterclass in modern luxury. The home includes elite amenities like a dedicated home gym, office, and a three-car garage, all situated on a lush 0.46-acre lot in the sought-after Bates School district.
The Strategy:
Off-Market Mastery: By securing this buyer off-market, we bypassed traditional competition, leveraging our deep network of builders and investors.
The "Scale" Narrative: We emphasized the home's massive footprint—more than triple the size of the original structure—to justify the $4M+ price point in a neighborhood traditionally seeing $1.5M-$2M sales.
Bates School Proximity: Using our Wellesley Inventory Tracker, we showcased that 7,000+ SF new builds within walking distance of Bates Elementary are becoming the "Gold Standard" for high-net-worth families.
Future-Proofing: We focused on the custom build quality, highlighting that this wasn't just a house, but a generational asset in one of the strongest real estate zip codes in Massachusetts.
